It’s All In The Name

In the last week Apple announced its new iPhone, a project Apple has been working on for a couple of years.  According to Apple, it will revolutionize the way we use phones…

Whether or not the iPhone lives up to the hype, I have been interested in the legal dispute that surrounded its debut.  It seems Cisco systems has an iPhone on the market already… a VoIP product.  Apple, aware of the dispute, went ahead with the announcement anyway.  Why?  Apple pioneered the "i" brand: iMac, iPod, iLife, etc… it’s Apple’s thing.  So, presumably, Steve Jobs decided to go ahead and let the controversy and legal issues work themselves out.

I think that’s cool… sometimes, you have to do what common sense and creativity demands, and handle the issues as they come up. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s