Design pays off


If you don’t already, I would highly recomend that you read Fast Company magazine.  A great business/leadership publication that engages leaders in the Business/Web 2.0 movement.

Of note in the current issue is the editors article – Design pays off.  A great study about the increased profitability in companies who really pay attention to design.  You can read the article here.

As someone who is not inherently gifted with artistic/design strengths, I really appreciate this gift.   The ability to make something more appealing and memorable by paying attention to design carries an important message to all communicators and leaders – especially the church community.

While design is nowhere near the importance level of the church’s mission of helping people love God and each other, lack of good design can definitely be a stumbling block to people connecting with that mission… and that is a disaster!


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