More Microsoft Marketing

I posted about how the new Seinfeld Microsoft adds just really sucked… here and here.

Well, enough people agree on this that Microsoft has now reversed itself, fired Jerry, and is launching a NEW ad campaign… this one trying to replicate and change the PC character from the “I’m a Mac/I’m a PC” ads.

Yes!  Microsoft’s second attempt is to try to RECAST THE PC CHARACTER that Apple created!  Isn’t that like using Ronald McDonald to try to sell Whoppers?  This NY Times article explains how and Microsoft hired this guy who looks, sounds, and is supposed to act like the PC character in Mac ads.  According to the article he is scripted to say : “Hello, I’m a PC, and I’ve been made into a stereotype.” That should work!

Other celebrities scheduled to appear include: “Mr. Gates, who makes a cameo appearance in the new Microsoft spots, along with celebrities like the actress Eva Longoria, the author Deepak Chopra, and the singer Pharrell Williams.”  Woo-hoo!  Stay tuned… this should be good 🙂


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