I have loved watching the many itenerations of Windows recent ad campaigns as it reacts to Apple’s campaign and increased market share. Their most recent ad, in my humble view, takes on yet ANOTHER approach to attacking Apple (no Jerry Seinfeld here , but is it working?
Here is a great thought from a Fast Company magazine article:
Even Microsoft’s new anti-Apple campaign highlights the vanillaness of Windows–the character in the ad thinks she’s “not cool enough” to own an Apple machine, and opts for a much cheaper (and, though its not described, lower-specced machine). The ad makes no mention of the benefits of the Windows OS at all. Microsoft is portraying itself as irrelevant.
On the other hand, I can definitely see the pricepoint argument they are making… to me, that would be the single clearest line of attack. What do you think?
See the ad here